Calibrated to your age
An asset mix tailored to your timeline.
Pick from Conservative, Moderate, or Aggressive strategies calibrated directly to your age. As your timeline evolves, your asset allocation stays grounded in sound financial theory.
Welcome to Setright
Sign in to Invest.
Sign in with a passkey on this device. On a new phone or computer, we’ll email a link, then you save another passkey here. Don’t create a second account.
Passkeys require a device supporting Touch ID, Face ID, Windows Hello, or a FIDO2 security key.
Daily sign-in is a passkey. Email is only for notices and for opening the same account on a new device — there is no password.
Your investing account,
simply.
Put your plan into motion with calm, automated index investing.
Setright Invest takes the clear, evidence-based principles of our best-interest guidance and turns them into a real, automated portfolio. No stock picking, no Wall Street noise, and no jargon.
- Low-cost index ETFs
- Age-calibrated glide path
- Automated contributions from $25
Biometric passkey security.
Pure passwordless access with Touch ID, Face ID, or Windows Hello. Use a passkey saved by your device or password manager.
A calm, long-term approach to building wealth.
Most investing platforms are built like casinos: flashy charts, alerts urging you to trade, and endless acronyms. Setright Invest is built for real life.
We invest exclusively in broad-market, low-cost index funds that own thousands of companies across the United States and the globe, balanced with high-grade bonds for stability. Your portfolio is tailored to your age, rebalanced quietly in the background, and designed to grow over decades.
Built on broad index ETFs (VOO, VXUS, BND, VBIL)VOOS&P 500 IndexCore U.S. large-cap equities
VXUSTotal InternationalDeveloped & emerging global markets
BNDTotal Bond MarketBroad U.S. investment-grade bonds
VBILShort TreasuryHigh-liquidity capital preservation
Everything you need. Nothing you don't.
Autopilot recurring deposits
Build wealth steadily from $25 a month.
Set your schedule—weekly, every two weeks, monthly, or quarterly. Consistent small contributions add up quietly over time without needing you to time the market.
Contribution-first balancing
Maintains your target mix without unnecessary sales.
When new deposits arrive, our algorithm directs funds to holdings that are underweight. This naturally rebalances your portfolio while minimizing taxable transactions.
Total control with zero penalties
Pause, adjust, or withdraw whenever life changes.
Life isn’t static. You can pause recurring deposits for 1–2 months or indefinitely with a single click. When you need money, withdrawals use cash first without lockup fees.
Four simple steps to get started.
Start with your name and email
Share your legal name and the email address you want to use for account notices. Returning investors can sign in with their existing passkey.
Secure your account and confirm your identity
Create a passkey, verify your email, and complete the guided identity steps. We’ll explain what’s needed one screen at a time.
Choose your contribution and strategy
Choose an amount and a weekly or monthly contribution schedule, then review the Conservative, Moderate, and Aggressive strategy options.
Connect your bank with Plaid
Link your bank securely through Plaid. You’ll review and confirm your funding instructions before money is scheduled to move.
Ready to put your financial plan to work?
Join thousands of learners taking the first calm, deliberate step toward long-term wealth.
Clear answers before you begin.
Where is my money held and is it protected?
Your brokerage account is held in your own name with Alpaca Securities LLC, an SEC-registered broker-dealer and member of FINRA and SIPC. Securities in your account are protected up to $500,000 (including $250,000 for cash claims).
What are the fees?
There are no trading commissions or account maintenance fees on Setright Invest. You only pay the low underlying fund expense ratios charged by the index ETF managers (such as Vanguard), which typically average between 0.03% and 0.07% annually.
Can I change my strategy or pause contributions later?
Yes. You have complete flexibility. You can adjust your contribution amount, change your risk strategy, or pause scheduled transfers for a month, two months, or indefinitely without penalties.
Get started today
A clear future starts with one small step.
No passwords, no pushy sales reps, and no high-pressure tactics. Just honest, automated index investing.